Green Africa Airways Limited is a value airline based in Lagos, Nigeria. We are a new carrier that offers safe, reliable and affordable air travel to a much broader group of customers. This positions us as a significant contributor to the economic development of Nigeria and the African continent.
We are recruiting to fill the position below:
Job Title: Lead, Brand Marketing
Location: Lagos, Nigeria
Job Function: Commercial Studios
Employment Type: Full Time
Experience level: Experienced
Workplace Type: Onsite
Job Role
- Develop and implement comprehensive brand marketing strategies to enhance brand visibility, recognition, and customer engagement.
- Create and maintain a consistent brand identity, ensuring all brand touchpoints align with the company’s vision, values, and positioning.
- Collaborate with cross-functional teams, including Commercial Studios, Talent Management, to develop compelling brand campaigns and initiatives that resonate with the target audience.
- Manage and oversee all aspects of brand communication, including advertising, social media, content marketing, PR activities, and events.
- Monitor industry trends, competitor activities, and customer insights to identify opportunities for brand differentiation and market positioning.
- Develop and maintain strong relationships with media outlets, influencers, and industry partners to maximize brand exposure and secure positive media coverage.
- Lead crisis management and reputation management efforts, ensuring effective communication during challenging situations.
- Conduct market research and analysis to identify customer preferences, market opportunities, and emerging trends to inform brand strategies.
- Collaborate with internal stakeholders to ensure consistent brand messaging and alignment across all departments and touchpoints.
- Monitor and analyze brand performance metrics, track campaign effectiveness, and provide regular reports to senior management.
Qualifications
- Bachelor’s Degree in any related field
- Proven track record of developing and executing successful brand marketing campaigns and initiatives.
- Creative thinking and a keen eye for design, ensuring consistent brand aesthetics across various platforms.
- Experience in managing media relations, PR activities, and crisis communication.
- Solid understanding of digital marketing channels, social media platforms, and content marketing strategies.
- Proactive and result-oriented mindset with the ability to work in a fast-paced, dynamic environment.
- Strategic mindset and creative problem-solving skillset
- Excellent communication skills, both written and verbal, with the ability to articulate brand messages clearly and effectively.
Must have skills:
- Creative thinking
- Brand Advocacy
- Relationship Building
- Communication
- Brand Strategy
- Stakeholder Management
Good to have skills:
- Analytical skills
- Leadership Charisma.
Application Closing Date
Not Specified.