National Institute of Credit Administration (NICA) is a chartered prestigious body of eminent credit management elites. NICA is empowered by law to control, supervise, and regulate the credit management profession in Nigeria; the Institute preserves, promotes, and protects the integrity and interest of credit business across sectors of the economy.
We are recruiting to fill the position below:
Job Title: Membership Services Executive
Locations: Abuja (FCT) and Victoria Island, Lagos
Employment Type: Full-time
- We are seeking a dynamic and driven Marketing Officer to join our institute’s marketing team as a Membership Services Executive.
- As a Membership Services Executive for Membership Acquisition, your primary responsibility will be to implement strategic marketing initiatives to attract and retain members for our institution.
- Your creativity, analytical skills, and ability to connect with potential members will be vital in achieving our membership growth objectives.
- To generate top-class individuals and corporate organizations for membership of the National Institute of Credit Administration (NICA) in accordance with laid-down policies and procedures
- Develop and execute marketing plans and strategies to increase membership acquisition for the institution.
- Conduct market research to identify target audiences and understand their needs, preferences, and motivations.
- Create compelling marketing campaigns and promotional materials tailored to different target segments to attract potential members.
- Utilize various marketing channels to reach and engage potential members, including digital marketing, social media, email marketing, and traditional advertising.
- Write persuasive content for marketing collateral, such as website, blogs, social media posts, and email campaigns, highlighting the benefits of membership and value proposition of the institution.
- Regularly analyse marketing data and metrics to measure the effectiveness of campaigns, track member acquisition progress, and make data-driven recommendations for optimization.
- Collaborate with cross-functional teams, including admissions, events, and communications, to align marketing efforts and ensure consistent messaging across all touch points.
- Organize and participate in webinars, and other activities to engage with potential members and promote the benefits of membership.
- Stay informed about industry trends, competitor activities, and emerging marketing strategies to identify new opportunities and implement best practices.
- Bachelor’s Degree in Marketing, Business Administration, Economics, or a related field.
- Proven experience in marketing roles, preferably with a focus on membership acquisition or student recruitment in an educational or professional institute.
- Strong knowledge of digital marketing channels, including social media, email marketing, and campaigns.
- Excellent written and verbal communication skills, with the ability to craft compelling marketing messages and engage with potential members.
- Proficiency in using marketing tools and software, marketing automation platforms, and analytics tools.
- Solid understanding of market research methodologies and data analysis techniques to identify target audiences and assess campaign effectiveness.
- Creative thinking and problem-solving skills, with the ability to adapt marketing strategies to effectively reach and attract potential members.
- Strong organizational and project management skills, with the ability to prioritize tasks, meet deadlines, and work within a team.
- Excellent interpersonal skills and ability to build relationships with prospective members and collaborate with internal stakeholders.
- A proactive and results-oriented approach, with the ability to work independently and take initiative to drive membership growth.
- Highly skillful in the use of computer and social media to drive the membership marketing of the Institute.
- The applicant should be available to resume immediately if successful and should reside within Lagos Island, Victoria Island, Oniru Estate, Ikoyi, Ajah, Badore, Ado Road, Ogombo Town, Lekki Phase 1 & 2, and Abuja Environs.
- The expected remuneration for this role is N120,000 monthly gross.
Application Closing Date
30th September, 2023.