The Impact Of Customer Retention On Business Performance In Crunches Fast Food Uyo-Akwa Ibom State
THE IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE IN CRUNCHES FAST FOOD UYO-AKWA IBOM STATE CHAPTER ONE INTRODUCTION 1.1 Background of the Study The present competitive setting of businesses exploits customer retention in order to ensure the company’s fortification against penetrative competition (Fluss, 2010). Retention of the customer is the approach in which organizations…