Social Media Advertising And Audience Preference For Non-Alcoholic Beverages In Ikot Ekpene Local Government Area
Abstract: The purpose of this study was to investigate social media advertising and audience preference for non-alcoholic beverages in Ikot Ekpene Local Government Area. Research questions were formulated to guide the study. The researcher adopted a qualitative case study design for the study. The population of this study comprised all the year one students of…