Abstract: This research investigates Communication As A Tool For Effective Administration In Business Management In College Of Education Afaha Nsit. It could be concluded that effective communication is key to the efficient functioning of the school. Communication and its mode of use with others is a tool for creating strong relationships that enable proper cooperation and support from other staff of the organization. Creating new connections with institutions and the establishment of collaborations is part of the success of an organization. Organizing good time, organizing meetings, activities, meeting with people, to effectively communicate the goals of the institutions, and relationship management activities are important for the functioning of the school. The concept of communication within the educational field is not new, as day goes by however this process is enjoying new approaches as to the role of communication in the execution of the teaching act.
Therefore the necessity of communication efficiency within education (and especially higher education), represents a goal towards highlighting the quality of the educational act. One may observe a shift in view regarding the role of education and investment therein: the transition from the informative to the educational. One must transform traditional education to a modern and dynamic one that fulfills today’s requirements and is based on efficient communication. No longer is education allowed to draw the line at mere information gathering. We now live in a world of information: the Internet, modern means of communication, new media – consequently requiring new aptitudes, a new context of communication and whole new dimensions of education. Therefore, we may not view education as a sheer teacher-to-student transfer of information, but as an entire process based upon efficient communication, feedback and information exchange. There is therefore need for an effective communication channel between the administrative staff, deans, head of various departments, teaching and non-teaching staff of the school as well as other stakeholders of the institution. When the communication is gap is bridged there creates a lot of problem because of miscommunication.
Communication As A Tool For Effective Administration In Business Management In College Of Education Afaha Nsit
1.1 Background of the Study
Every activity in an organization requires human beings to interact, exchange information and co-ordinate other peoples’ efforts. Such information becomes the basis for decisions affecting product lines, operation planning, marketing strategy, etc. Thus, almost everything managers do to facilitate the attainment of organizational objectives requires not just communication but effective communication and without the means and capacity to communicate, every activity will not reach its maximum. Among the factors of production, human resource constitutes the biggest challenge because unlike inputs, employee management demands skillful handling of thoughts, feelings and emotions to secure highest productivity. Effective organizational communication plays an important role in this challenge.
Communication is the major means by which the functions of administration and management are accomplished. In any organization, formal or informal, effective communication leads to effective management which aids achievement of organizational goals. Effective personnel management is a function of effective communication as management involves working with and through others to achieve corporate goals. The realization of the goals of an organization hinges on effective communication among the various operating personnel (Akinubi et al., 2012).
Communication can be defined as the exchange of an information, thought and emotion between individuals of groups; in other words, communication plays a fundamental role in balancing individual and organizational objectives. Communication is the activity of conveying information. Communication has been derived from the Latin word “communis”, meaning to share. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender’s intent to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver has understood the message of the sender. Feedback is critical to effective communication between parties.
Communication has tremendous implication on management processes such as planning, organizing, directing, and controlling. Such activity that consumes over fifty percent of the manager’s time and that has implication on the principal functions of managers needed to be handled more efficiently and effectively (Ayodele and Idowu, 2009). The activities of efficiency, accountability and transparency are better managed if there is effective communication. Communication has become an essential tool for smooth organizational management. In fact, the basic fundamental activity of any given organization is affected through communication. Communication is therefore, a very important factor for every manager, as it is the process through which goals; plans, decisions and directives are conveyed to workers, (Okoroafor, 2002). Also Herbert (2007) observed that without communication there can be no organization; for there is no possibility of the group influencing the behaviour of the individual.
Communication is seen as a process through which information is exchanged and understood by two or more people, usually with the intended or unintended motive to influence behavior. Robbins (2011) sees communication as transfer of information from a sender to receiver with the information been understood by the receiver. Robbins (2011) believes that communication serves four major functions, which are for control, motivation, emotional expression, and information. Effective communication is the transfer of message, followed by feedback from the receiver to the sender, indicating the receiver’s understanding of the message. Communication can help minimize conflicts and thwart cases of misunderstanding. Effective communication is important in an organization as it promotes decorum among staff and understanding between superiors and subordinates thereby facilitating the administrative and managerial processes.
Communication has crucial impacts or among work groups in that organizational communication is a channel to flow information, resources, and even policies. “Organizational communication can be broadly defined as communication with one another in the context of an organization (Eisenberg & Good all, 1997; Shockley-Zalabak, 2006)” as cited in Eunju Phd (2009). This type of communication, in turn, includes activities of sending and receiving message through various layers of authority, using various message systems, and discussing various topics of interest to the group we belong to or the company we work for.
In all human organization, the art of communication cannot be overemphasized; it is the means by which people interact and work with one another. Just like blood stream in people, communication represents the bloodstream of organization. Hence, for an organization to be effective and gain a competitive advantage there must be an effective communication system to address both the internal and external affairs of such an organization. On this wise, there is need to contribute to existing literature on organizational communication as a tool for effective administration in business management.
1.2 Statement of Problem
The importance of communication in every organization can never be overemphasized as it helps to a large extent to dictate the ease at which organizations are managed. Communication has become a very central and critical tool for organization’s day-to-day activity. Communication also has a tremendous implication on the management processes such as planning, organizing, directing and controlling. The activities of efficiency, accountability and transparency are better managed if there is effective communication. It has become an essential tool for smooth organizational management. This is true for every organization, academic institutions inclusive.
Communication in education sector however, is difficult and subject to misunderstanding because the message is often complex. Administrative staffs in the sector accommodate information more than they can cope with which normally lead to communication breakdown, and time and resources are wasted in the course of explaining some of these idea. The complexity of this message arise from conflicts about the content, the difficult nature of the subject, difficult working condition and noise that are inherent in the school environment.
Although several researches have been made on communication as a tool for effective organizational management, most of these studies have been focused on financial institutions, manufacturing industry and the public sector with very few assessing its impact in the administrative process of academic institutions. This study set out to bridge this gap by examining communication as a tool for effective administration with reference to the education sector. Also, this study sought to assess the impact of verbal, written, and electronic communication as effective tools in administrative managerial effectiveness of the institution under review.
1.3 Objective of the Study
The primary purpose of this study is to assess on Communication as a tool for effective administration in business management in College of Education Afaha Nsit. The specific objectives are:
- To examine the impact of verbal communication on the administrative and managerial effectiveness in College of Education, Afaha Nsit.
- To assess the impact of written communication on the administrative and managerial effectiveness in College of Education, Afaha Nsit.
- To examine the impact of electronic communication on the administrative and managerial effectiveness in College of Education, Afaha Nsit.
- To assess the impact of effective communication on the administrative and managerial effectiveness in College of Education, Afaha Nsit.
1.4 Research Questions
The following research questions are raised to aid the study:
- To what extent does verbal communication enhance the administrative and managerial effectiveness of College of Education, Afaha Nsit?
- To what extent does written communication help the administrative and managerial effectiveness of College of Education, Afaha Nsit?
- To what extent does electronic communication facilitate the administrative and managerial effectiveness of College of Education, Afaha Nsit?
- What is the impact of effective communication on the administrative and managerial effectiveness of College of Education, Afaha Nsit?
Communication As A Tool For Effective Administration In Business Management In College Of Education Afaha Nsit
1.5 Research Hypotheses
To guide this research work and to accomplish the above outline objectives the following null hypotheses will be subject to testing at 0.5 level of significance.
- There is no significance effect of verbal communication on the administrative and managerial effectiveness of College of Education, Afaha Nsit.
- There is no significance effect of written communication on the administrative and managerial effectiveness of College of Education, Afaha Nsit.
- There is no significance effect of electronic communication on the administrative and managerial effectiveness of College of Education, Afaha Nsit.
- There is no significant influence of effective communication on the administrative and managerial effectiveness of College of Education, Afaha Nsit.
1.6 Scope of the Study
This study is limited to Akwa Ibom State College of Education, Afaha Nsit. Therefore this study seeks to empirically investigate on Communication as a tool for effective administration in business management on the bases of verbal, written and electronic communication as effective means of achieving the administrative and managerial goals of an institution. Hence, the study will be using chi-square (x2) method of analysis on primary data obtained from staffs of the institution.